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Work Experience

User Enablement Business Analyst

June 2021 - December 2022

Digital Content Coordinator

April 2021 - June 2021

Web Producer

September 2018 - April 2021

• Collaborated with product owners, stakeholders, and business leads to develop go-to-market strategies for release launches and ensured

users were well-equipped to adopt new products.

• Designed, authored, and maintained standardized knowledge assets for technical and non-technical users.

• Established content management best practices with stakeholders and internal teams to determine business needs and manage day-to-day

web content.

• Received Team Excellence Award for designing and implementing enterprise-wide communication strategies for leadership team, which

addressed employee feedback, such as creating organizational, department-level, and senior leadership newsletters.

• Set content standards for consistent branding across product documentation, launch materials, and user communications.

• Performed regular portal Quality Assurance (QA) to identify bugs or defects and triaged accordingly.

• Built and maintained taxonomy in collaboration with engineer product owners to ensure positive user experience.

• Collaborated across eCommerce departments to build monthly digital marketing plans to attract customers to the site.

• Built and executed all creative content for U.S. site (marketing emails, homepage, landing pages, and promotional content).

• Partnered with analysts in testing new strategies and features to understand customer behavior across key metrics.

• Managed on-site search algorithms and product rankings, creating a powerful search experience.

• Assembled site’s personalization content, ensuring unique and dynamic customer experiences.

• Project-managed and executed sister brand integration into Anthropologie catalog.

• Oversaw daily product activation, attribution, and QA of apparel division for U.S. site.

• Lead contact for building, maintaining, and publishing brands’ “made to order” custom furniture division.

• Collaborated with merchandisers, analysts, UX, and other stakeholders to create seamless navigation.

• Maintained all site retail store information for Anthropologie stores nationwide on rotating basis.

• Created bug and enhancement tickets, using Jira for resolving issues, and worked closely with IT teams.

• Adapted to last-minute changes for projects to align with investment and industry trends.

• Partnered with SEO team to maximize impact of site taxonomy, keywording, and content messaging.

• Facilitated two consecutive years of strong Black Friday/holiday promotional campaigns; 2019 Black Friday resulted in demand of $70.9M

for direct-to-consumer business.

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