Work Experience
User Enablement Business Analyst
Comcast
June 2021 - December 2022
Digital Content Coordinator
Anthropologie
April 2021 - June 2021
Web Producer
Anthropologie
September 2018 - April 2021
• Collaborated with product owners, stakeholders, and business leads to develop go-to-market strategies for release launches and ensured
users were well-equipped to adopt new products.
• Designed, authored, and maintained standardized knowledge assets for technical and non-technical users.
• Established content management best practices with stakeholders and internal teams to determine business needs and manage day-to-day
web content.
• Received Team Excellence Award for designing and implementing enterprise-wide communication strategies for leadership team, which
addressed employee feedback, such as creating organizational, department-level, and senior leadership newsletters.
• Set content standards for consistent branding across product documentation, launch materials, and user communications.
• Performed regular portal Quality Assurance (QA) to identify bugs or defects and triaged accordingly.
• Built and maintained taxonomy in collaboration with engineer product owners to ensure positive user experience.
• Collaborated across eCommerce departments to build monthly digital marketing plans to attract customers to the site.
• Built and executed all creative content for U.S. site (marketing emails, homepage, landing pages, and promotional content).
• Partnered with analysts in testing new strategies and features to understand customer behavior across key metrics.
• Managed on-site search algorithms and product rankings, creating a powerful search experience.
• Assembled site’s personalization content, ensuring unique and dynamic customer experiences.
• Project-managed and executed sister brand integration into Anthropologie catalog.
• Oversaw daily product activation, attribution, and QA of apparel division for U.S. site.
• Lead contact for building, maintaining, and publishing brands’ “made to order” custom furniture division.
• Collaborated with merchandisers, analysts, UX, and other stakeholders to create seamless navigation.
• Maintained all site retail store information for Anthropologie stores nationwide on rotating basis.
• Created bug and enhancement tickets, using Jira for resolving issues, and worked closely with IT teams.
• Adapted to last-minute changes for projects to align with investment and industry trends.
• Partnered with SEO team to maximize impact of site taxonomy, keywording, and content messaging.
• Facilitated two consecutive years of strong Black Friday/holiday promotional campaigns; 2019 Black Friday resulted in demand of $70.9M
for direct-to-consumer business.